One of the key ways for a person to make a lot of money is
through creating and selling information products to targeted
markets. The explosion of courses and books showing people how to
solve a myriad problems proves that this is truly the information
age. Moreover, the demand for such products will only increase.
The problem is simply this. How do you actually create an
information product? There are essentially three main ways: (1)
You write it yourself from scratch, (2) you have someone else
write it for you (also known as Ghostwriting), or (3) you use
existing copyright-free public domain materials. It is the latter
option that we will discuss here.
There are very strong reasons for going down the public domain
route. For a start, there are excellent materials available.
Other people have taken the time and effort to research and write
on a specific subject, and now you can avail yourself of this
material for free.
By public domain, we mean material that is available for anyone
to use. Some material is placed deliberately into the public
domain. An example would be much of the educational material
produced by the US government. However, some material enters the
public domain for other specific reasons. In general, there are 4
classes of public domain material:
1) Generic information, e.g. facts, numbers, ideas, titles, etc.
Not of much use to you from a product creation standpoint!
2) Materials deliberately placed in the public domain. Certain
musicians have place their work in the public domain. P.T.
Barnum’s autobiography was placed in the public domain.
3) Many works by the US government and its subsidiaries. All
Federal works are public domain.
4) Previously coprighted works that have fallen into the public
domain. THIS is the major area of interest (although you can also
use a lot of material from the government too).
An excellent example of how a public domain work has been used to
create great riches in the modern day would be Wallace D.
Wattles’ “The Science Of Getting Rich”. Success coach Bob Proctor
has created an enormous course, complete with audio cassettes and
workbook around this material. It sells for 495 dollars. Online,
there are many different people offering a course based on this
book, in one form or another. You could do so too.
However, the field is much wider than this. There is public
domain material available on almost every conceivable subject,
from numerology to flower-arranging, from cats to stock trading.
There are many variations of what you can do with public domain
material. You can simply offer it in book form, just as it is.
You could modify it, by adding new material you wrote yourself,
and then copyright the new composite work. You can record the
material into audio format, and then sell it as an audio
cassette/CD course. You could even make videos of the material,
or give a live seminar based around it.
The possibilities are endless, and the profits are potentially
enormous. The key issues, however, are to (a) find the public
domain material in the first place, (b) establish that the
material really IS public domain and that you are not enfringing
anyone’s copyright,, and (c) create a saleable product to an
interested target market that has money to spen and a desire to
Previously, (a) was a big issue as there was a great mystery as
to where this public domain material was hiding. However, with
the advent of the online world, much of it is easy to find. Try
typing the phrase “public domain” into a search engine. This
alone will reveal a lot of material that you can use.
Establishing the legal side is important in order to prevent
yourself from falling into serious trouble later on. Fortunately,
there are specialized legal firms who can, for a relatively small
fee, perform a copyright search for you and establish if a
specific work really IS public domain or not.
Finding a market for your product remains one of the most
important matters of all. Before even embarking on creating your
product, you need to do sufficient research to ensure that there
is an easily locatable target money, keen on your information,
and with money to spend on it. An example of such a market would
be golfers. A bad market for infoproducts would be unemployed
broke people. Sure, there are plenty of them. However, they don’t
have any money to buy any products you come up with. No, not even
a book on how to get out of debt!
Overall, if you wish to make money through helping people,
information products are an excellent way. If you don’t wish to
create it yourself, then public domain is definitely a
recommended route. The work is already written – often very well
written – and all you have to do is adapt it to the modern world,
and market it in a creative way.
Copyright 2005. Asoka Selvarajah. All Rights Reserved.
Resources That Can Help:
Yanik Silver offers an excellent resource on the subject of
creating and profiting from Public Domain material. if you are
interested in learning more, you should sign up for his material